28th May 2025

The Next Wave: Up-and-Coming Fashion Labels to Watch in 2025

 

As fashion pivots toward innovation, inclusivity, and sustainability, a new generation of designers and labels is rising to redefine the style landscape. These emerging brands are blending heritage craftsmanship with modern aesthetics, tech-infused fabrics, and a commitment to ethics. Here are some of the most exciting up-and-coming fashion labels making waves in 2025.

1. Wiederhoeft (USA)

A theatrical blend of fantasy and romanticism, Wiederhoeft is known for corsetry, tulle, and unapologetically maximalist bridalwear. Founded by Jackson Wiederhoeft, a former Thom Browne designer, the label merges costume drama with couture sensibilities.

2. Diotima (Jamaica/NYC)

Helmed by Rachel Scott, Diotima highlights Jamaican crochet heritage with a contemporary twist. Think asymmetrical knit dresses and artful textures—a celebration of Caribbean craftsmanship and Black identity.

3. S.S. Daley (UK)

Winner of the LVMH Prize, Steven Stokey-Daley’s namesake brand reinterprets British prep-school archetypes with gender-fluid tailoring, soft silhouettes, and poetic storytelling drawn from literature and history.

4. Tove Studio (UK)

Focused on understated elegance and sustainability, Tove Studio delivers elevated basics in luxurious fabrics. The brand’s clean lines, neutral palettes, and quiet sophistication have made it a favorite among minimalist style influencers.

5. Peter Do (USA/Vietnam)

Known for razor-sharp tailoring and architectural silhouettes, Peter Do’s work fuses New York edge with Vietnamese influences. Recently appointed creative director of Helmut Lang, Do continues to champion independent design values.

6. Sinead Gorey (UK)

Clubwear meets street couture in this London-based label. Bold prints, body-con fits, and Y2K influences define Gorey’s aesthetic—a reflection of underground rave culture with a high-fashion spin.

7. Tanner Fletcher (USA)

Genderless fashion gets a nostalgic twist in Tanner Fletcher’s collections. Combining 1970s interiors inspiration with contemporary silhouettes, the brand challenges norms with its playful yet sophisticated ethos.

8. Thebe Magugu (South Africa)

A rising voice in global fashion, Thebe Magugu integrates South African history, politics, and craft into sharply tailored garments. His work has been recognized by the International Woolmark Prize and Paris Fashion Week.

9. Avavav (Italy/Sweden)

Known for viral moments (like oversized monster feet boots), Avavav plays with fashion's absurdity while exploring themes of overconsumption and chaos. Its DIY-meets-drama vibe is redefining what sustainability looks like.

10. Ph5 (USA/China)

A knitwear-focused brand founded by Wei Lin and Parsons alum Mijia Zhang, PH5 blends whimsical design with cutting-edge textile innovation. Their climate-adaptive clothing and bold silhouettes are at the frontier of functional fashion.

What unites these labels isn’t just aesthetic brilliance—it’s vision. Whether tackling sustainability, gender norms, or cultural heritage, they are not merely making clothes but shaping the future of fashion. Keep your eyes on these names—they might just define the next decade of style.