22nd Jan 2012

Snickers UK Marketing Fail

From HMT:

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This is one of those stories of when a brand gets its advertising & marketing campaign so very, very wrong.

This is what I ve found out today, via a Snickers UK Twitter campaign that unravelled (quite literally) over the weekend:

- Problem: Being hungry makes you more intelligent

- Cure: Eat a Snickers bar

Pockets full of cash must of been given to the likes of Katie Price (AKA Jordan), Ian Botham and Amir Khan for the following sponsored tweets :

Katie Price s Tweets:

- Great news about China s latest GDP figures!!

- OMG!! Eurozone debt problems can only be properly solved by true fiscal union!!! #comeonguys

Snickers UK Twitter Response: RT @MissKatiePrice: You re not you when you re hungry @SnickersUK #hungry http://t.co/tSSFFFz6

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Read the full article, here.