Welcome to the Brand Materials project notes

Please check the Files section of this Folder for brand logos and other components.

The idea behind CDD is open, transparent and positive.  Climate Deal Day is designed to allow for fluctuation and change.  As a result, we have kept the foundation brand components very simple, focusing on green for climate, black for deals (not red!) and blue for the day.  As you think about extensions and morphing of the project, please consider that approach.

While Hub Culture owns the IP around these brand components, it is making them freely available for adaptation and usage by approved partners and trusted collaborators.  The point is not to control the IP, but to try and provide some curation on its growth and development.  This said, please innovate on the base, and adapt it for your own needs.  While identity messaging is crucially important, its less important than you being able to use this platform to generate your own climate deals.