15th May 2025

Unstoppable Domains and Hub Culture Launch .hub to Power Tokenized Hubs Worldwide

Unstoppable Domains, a leader in digital identity and onchain domains, has announced a groundbreaking partnership with Hub Culture to launch the .hub top-level domain (TLD), marking a major milestone in the evolution of verified digital identities, tokenization, and hubs globally. At the center of this initiative is the experience Hub Culture had in creating the world’s longest running social network, anchored on the HubID integrated digital identity system.  Go direct to registration.

 “This is more than a domain extension — .hub serves the emerging era of digital convergence where sovereign identity, commerce, and community meet,” said Stan Stalnaker, Founder and Chief Strategy Officer of Hub Culture. “We believe .hub will anchor the future of trusted ecosystems based on interoperable identity types - people, entities, hubs, AI agents, geocoordinates and even objects will connect and interface through the power of networked hubs. In the AI-led world, a good architectural interface becomes hubs with holonic nesting structures. From innovation hubs and community hubs to financial, food, health, travel and transportation hubs, we will need seamless coordination to enable agentic AIs.”

For domain investors and professionals alike, .hub offers wide appeal and strong commercial resonance from tens of thousands of hubs worldwide, with an immediate augmentation to Hub Culture’s collaboration services. From “tech hub” and “startup hub” to “community hub” and “financial hub,” the TLD unlocks creative branding opportunities while reinforcing legitimacy in an increasingly fragmented digital world.

Unstoppable’s involvement further ensures users can harness the .hub domain to build secure, decentralized identities that are recognized across the growing Web3 landscape.

“With .hub, we’re giving people and businesses the tools to simplify onchain interactions and strengthen their digital credibility,” said Sandy Carter, COO of Unstoppable. “This partnership is a bold move toward a more open, interoperable internet where your identity and brand are truly yours.”

Hub Culture, widely recognized for its digital currency Ven55 (est. 2007) and the presence of physical hubs at global gatherings like Davos and the UN Climate Conference (COP), has long been a trailblazer in the digital and sustainable innovation space.

Its latest milestone, the Hub Icon, tokenizes an entire physical space to be integrated with blockchain based identity components and underscores how infrastructure itself is entering the onchain ecosystem. Furthermore, Hub Culture’s commitment to own-your-data principles and data privacy have positioned it as the only social network and identity provider to have never sold user data to third parties, enabling individual federated data ownership aligned to the interests of its digital citizens.

Hub Culture and Unstoppable are also exploring ICANN gTLD registration to expand .hub’s future utility across DNS and Web3 ecosystems with the creation of a consortium of community partners. In the interim, all web3 domains will be linked to a corresponding Hub Culture led unique cloud domain and a HubID connected credential.

The .hub domain is now available through Unstoppable Domains, offering individuals, startups, and enterprises a secure, forward-looking way to establish their digital presence. To learn more, visit unstoppabledomains.com.