Their opening night proved a big success as Paradise Row + Prakke Contemporary hosted a tremendously fun and interactive party for artists, art lovers and buyers alike.

Play was a highly recommend stop off during the FRIEZE art week and hailed as a welcome juxtaposition to the gloom of the economy and anticipated small spending at the week's contemporary auctions.

At Play, viewers become interactive participants with fun installations and entire rooms present the viewer with a playful experience.

'Play, A Festival of Fun' is on at 50 Upper Brook St., Mayfair, London, W1K 2BS

until 2 November. Wed - Sat 12-6pm, or by appointment with Manuela on +44 7788 446383 or [email protected]