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Embracing Digital Change| Professor Chris Tucci, Director of I-X at ICBS | Hub Culture Davos 2022 367 views
“Some companies were completely caught unawares, and they weren't ready for this digital future. Some were experimenting already, and they were able to implement things really quickly” Alongside teaching Digital Strategy & Innovation to students at Imperial College Business School, Professor Chris Tucci has been hard at work establishing I-X, Imperial's new campus concept centered on #AI, #data, and #digital. Digital transformation is an overused buzz-word, but also a stark reality. As our Executive Editor Edie Lush says, “if the pandemic taught us anything, if you’re not already digital, then you may not actually exist as a company.”
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